The Psychology of

Sales Call Reluctance

by George W. Dudley

& Shannon L. Goodson


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Call Reluctance, SPQ*Gold, SPQ*Gold/FSA, PsychScore and the Fear-Free Prospecting & Self-Promotion Workshop are registered trademarks of Behavioral Sciences.  ALL RIGHTS RESERVED.

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BSRP's assessments are used by more organizations worldwide to manage sales call reluctance than any other application.

SALES ASSESSMENTS

SPQ*GOLD®: THE SALES PREFERENCE QUESTIONNAIRE

Our flagship assessment. The only test in the world specifically engineered to detect and measure all twelve types of Sales Call Reluctance®, call reluctance impostors, and more.

SSPA: THE SELLING STYLES PROFILE ANALYSIS

Discover your preferred selling styles based on an advanced six-factor model developed by pioneering researchers Dudley & Goodson. Report features an easy to read, eye-catching graphical design and detailed insights into selling behavior.

RPM: THE RECRUITING PREFERENCES MEASURE

Based on Dudley & Goodson's pioneering Sales Call Reluctance® research, the RPM™ assesses attitudes toward recruiting in professionals responsible for finding and hiring new sales talent.