The Psychology of

Sales Call Reluctance

by George W. Dudley

& Shannon L. Goodson


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Call Reluctance, SPQ*Gold, SPQ*Gold/FSA, PsychScore and the Fear-Free Prospecting & Self-Promotion Workshop are registered trademarks of Behavioral Sciences.  ALL RIGHTS RESERVED.

Call Reluctance®

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Behavioral Sciences’ assessments were constructed to provide comprehensive and useful diagnostic insights into several important dimensions associated with career management.

BOOKS/CDS

The Hard Truth About Soft-Selling

by George W. Dudley with John F. Tanner, Jr.

“Excellent!  Finally a book that gives you permission to sell! Defines selling for the 21st century.”

— Anthony Parinello, author of Getting to VITO

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The Psychology of Sales Call Reluctance®:
Earning What You’re Worth in Sales

by George W. Dudley & Shannon L. Goodson

World-wide best seller and the authority on call reluctance.

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Selling Outside Your Culture Zone

by Earl D. Honeycutt, Ph.D. & Lew Kurtzman

A Guide for Sales Success in Today’s Cross-Cultural Marketplace.

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SPQ*GOLD® Audio Quick Start

A great way to get up and running with your SPQ*Gold assessment.

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PsychScore® Technical Manual

The information contained in this manual is designed to help users become acquainted with PsychScore assessments and how to use them properly.

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SPQ*Gold® Interview Support Guide

This publication contains suggested interview support questions designed specifically for use in the interview setting by individuals and organizations utilizing SPQ*Gold: The Sales Call Reluctance Scale.

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THE HARD TRUTH ABOUT SOFT-SELLING EARNING WHAT YOU'RE WORTH IN SALES SELLING OUTSIDE YOUR CULTURE ZONE SPQ*GOLD® AUDIO QUICK START PSYCHSCORE® TECHNICAL MANUAL SPQ*GOLD® INTERVIEW SUPPORT GUIDE