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Meet the authors of The Psychology of Sales Call Reluctance
ABOUT THE AUTHORS
George W. Dudley
George W. Dudley is an internationally noted behavioral scientist. Reviewers applauded
his book, The Psychology of Sales Call Reluctance (co-authored with Shannon L. Goodson),
as “a landmark….the definitive work on the subject.” His multi-nation psychological
studies continue to capture the attention of scholars and media worldwide. Dudley
has Bachelor’s and Master’s of Science degrees in research psychology and lectures
in several nations each year. He lives near Dallas, Texas, with his wife, scientist
Carol A. Dudley.
Shannon L. Goodson
Shannon L. Goodson has specialized in the influence of inhibitions on the business-building
activities of sales and non-sales professionals since 1978. Her studies of issues
specific to women in management and sales have been presented at scientific assemblies
as varied as the Society of Applied Multivariate Research, The Society for Industrial
and Organizational Psychology (SIOP) and the European Congress of Cognitive Behavioral
Psychology. She is co-author of the international bestseller, The Psychology of Sales
Call Reluctance, which is nearing sales of one million copies. Goodson studied psychology
at The University of Texas and Lamar University where
George W. Dudley is an internationally noted behavioral scientist. Reviewers applauded
his book, The Psychology of Sales Call Reluctance (co-
Shannon L. Goodson has specialized in the influence of inhibitions on the business-