The Psychology of

Sales Call Reluctance

by George W. Dudley

& Shannon L. Goodson

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Suzanne C. Dudley is the President and CFO at the corporate office of Behavioral Sciences Research Press in Dallas, Texas (BSRP).  Ms. Dudley was promoted to the position of BSRP’s President and appointed its Chief Financial Officer in January 2012.  As a second generation “Dudley” in the BSRP offices, she has worked at BSRP in many different capacities, on and off, since the early eighties.  In her current role as President, Ms. Dudley is responsible for development of the company’s strategic plan and oversight of all operations which include strategic planning and implementation, channel management, and new product development.

Ms. Dudley has a Bachelor of Science degree in Business with an accounting specialization and a Master of Science degree in Accounting with a taxation specialization -- both from the University of Texas at Dallas.  She is a licensed Certified Public Accountant and a member of the American Institute of Certified Public Accountants and the Texas CPA Society.  She spent her years away from BSRP in public accounting where she helped small and medium sized businesses across many industries with tax compliance, financial reporting, budgeting, and strategic planning.  She left the grueling public accounting industry in 2004 to return to BSRP where she took over the role of Director of Finance.

President & Chief Financial Officer